EL SABOR QUE NOS UNE
An interactive ad that makes users rewatch it thanks to the four parallel stories happening at the same time.
Un spot interactivo que fomenta la repetición gracias a cuatro historias que se desarrollan en paralelo.
Un spot interactivo que fomenta la repetición gracias a cuatro historias que se desarrollan en paralelo.
Cárnicas Serrano, a Spanish meat industry company, produced an interactive ad in which the audience could change the character they wanted to see anytime. Four different characters, four different nationalities, four different stories happening at the same time. By knowing each character through their recipes users found out that the flavour that got them all together was Cárnicas Serrano's products', used in all the typical recipes each character was cooking.
