JASON BOURNE
An interactive movie trailer that challenged users
by testing their attention span and reflexes.
Un tráiler interactivo que pone a prueba los reflejos de los espectadores y los incita a repetir la experiencia.
Un tráiler interactivo que pone a prueba los reflejos de los espectadores y los incita a repetir la experiencia.
Universal Pictures International Spain bet on interactive video for the promotion of their movie Jason Bourne. They challenged their audience to test their quick reflexes, like Jason Bourne would do. The challenge consisted on cathing all the letters of their name: “Jason Bourne”. Those letters showed up for less than a second throughout the video.
The winners ─the quickest to catch all the letters─ got the chance to meet Matt Damon.
