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An interactive music video inside a Coca-Cola can.

Un videoclip interactivo dentro de una lata de Coca-Cola.

Un videoclip interactivo dentro de una lata de Coca-Cola.

On this project took part the Spanish artists Critika&SaikCurricé and El viaje de Elliot, whose music videos played randomly every time a Coca-Cola product was scanned using a mobile app. During playback, every time the phone was shaked (or clicked on a computer) users discovered a different scene or action inside the can.