WE ARE YOUR #1FAN
A personalized video that swapped roles
by turning the fans into the artists.
Un vídeo personalizado que invierte los roles y convierte a los fans en los protagonistas.
Un vídeo personalizado que invierte los roles y convierte a los fans en los protagonistas.
#1Fan used an interactive video to bring the Spanish girl band Sweet California closer to their fans. This project allowed the audience to become the protagonist of the story by logging in with their Facebook profile, which made it possible to integrate their own pictures throughout the video and allowed the girls to interact with them.
Plus, Sweet California performed an exclusive choreography during which the audience got to choose which one of the girls they wanted to focus on.
