WHO I AM
An interactive short film that allowed
Abraham Mateo's fans to save his life.
Un cortometraje interactivo que permitía a los fans de Abraham Mateo salvarle la vida.
Un cortometraje interactivo que permitía a los fans de Abraham Mateo salvarle la vida.
Coca-Cola Spain and Sony Music Spain joined to create an interactive short film starring the Spanish teen idol Abraham Mateo. This interactive video included some challenges and games that users had to pass and solve to get to the end of the story and save the boy's life. The campaign around this content was a complete success, and that's why both Coca-Cola and Sony Music kept trusting interactive videos.
