KUBO AND THE TWO STRINGS
An interactive movie trailer that turns the promo video into a movie-themed game.
Un tráiler interactivo que convierte la pieza promocional en un juego integrado en la trama de la película.
Un tráiler interactivo que convierte la pieza promocional en un juego integrado en la trama de la película.
Universal Pictures International Spain placed their bet on interactive video for the promotion of the movie Kubo and the two strings. During the whole movie, Kubo carries an instrument that plays to make his magic. We used that element to integrate the interactive layer.
A few strings were added above the video, those strings showed some notes that users had to tap quickly before they disappeared. The goal was to play all the necessary notes for each color to fill the counter on the top-right corner. The fastest ones would take part in an amazing prize draw...
