DESPICABLE ME 3
An interactive movie trailer served through an ad server that engages the audience and makes them repeat.
Un tráiler interactivo difundido mediante adserver que engancha al espectador y le incita a repetir.
Un tráiler interactivo difundido mediante adserver que engancha al espectador y le incita a repetir.
Mindshare and Universal Pictures International Spain used this interactive movie trailer for Despicable Me 3 as the main promotional piece to be served through an ad server before the movie was premiered. An unusual and entertaining content, implementing a game inside one of the trailers of the movie.
Users had to tap the minions whenever they showed up. The best ones took part in a prize draw.
